Dressing for Victory

September 12, 2019


When it comes to physical fitness, most of us know the difference between being strong and being weak. In function, you can do more work. In appearance, you look better. In everything else, you feel more confident, more energetic, more positive, and more relaxed.


It is simply better to be fit.


Here's a secret: this principle is not limited to the body.


Many dissident young men have discovered the benefits of strength training, but their appearance is still sloppy. Their clothing is loose, cheap, and tasteless. Some seem to have gone for a kind of stylistic cross between soldiers, bikers, and campers, and wound up with the appearance of a hobo instead.


The most embarrassing of these even sport WWII decora. The Hugo Boss-dressed soldiers of that time would have kept clear of the tacky pins and grungy, unkempt general appearance of these LARPers.


Good style isn't just about looking good. It opens up possibilities to you; connections and opportunities closed to the lazy man in an oversized graphic-T and cargo shorts. It increases your degrees of freedom, and gives you that little extra edge in social contexts where the competition is close.


It makes you into Don Draper, hearing hippies tell you how you can't do that, the system won't let you, and being able to simply reply: "you can't."


Good style can literally open doors for you. But it also simply feels better to go around in style, just as it feels better to move through the world in a strong and healthy body.


Some men seem to make a moral principle out of rejecting the norms of the society they hate. They reject the politicians, the religion, the talking points, all the garbage that talkers use to try to sell you something. But there is a fine line between rejecting a transient movement of pandering bullshit and throwing out timeless best-practices. Many "traditionalists," caught up in their disgust for modernity, make this mistake.


Men of power and influence have dressed with care and intention since the dawn of recorded history. Kings and war-lords wore the symbols of their power around their necks and shoulders. Aristotle always dressed well, as did Alcibiades.


Indeed, it is the modern world that moralizes against judging based on appearance, including clothing and style.


There are passing fads and trends that are better ignored. But in the world of style, some principles are timeless -- rules of good appearance and style that are not degenerating fads of a corrupt world, but tools of power like the iron barbell.




1. Be clean.


This is so basic that it almost falls outside of fashion altogether, but is still the most basic and important principle. All style coalesces around this aim: look clean, be clean. Cleanliness is godliness. If you have shirts with armpit stains, throw them out (or only wear them for house projects or the gym). If your beard is sparse, shave it off. That ratty vest with the pins and patches is not as cool as you think it is. Shower and wear deodorant. Be clean.


2. Wear clothes that fit.


If you've worked hard for your body, you're entitled to show it off (within the boundaries of good taste). Even if you're a little on the skinny side, or have a gut, good-fitting clothes make you look sharper and cleaner.


Carpenter jeans and heavy jackets may be functional in certain work environments, but outside of those contexts, the wearer looks silly. Maybe even paranoid or delusional. This brings us to the last basic point:


3. Dress according to your environment.


Don't be the guy that wears a suit and tie to the casual family reunion. Don't be the guy that wears a Hawaiian shirt and flip flops to the board meeting. Proper style is based largely on appropriately matching your environment. If you dress exactly the same in every context, you aren't being "authentic," you're just denying yourself power.




Some men invest hundreds of hours researching programs and techniques for improving their strength. That may not be necessary for fashion, but it wouldn't hurt to pick up a magazine or two, or read a few articles online.


Once you get the basic ideas down, you don't need to keep up on the 'latest trends.' They're mostly bullshit for shallow people.


The classic looks -- the looks of James Bond, of Don Corleone, and Patrick Bateman -- aren't shallow. They're congruent with the importance of the man. They are signals to the viewer of the man's importance.


Some men don't want to be important. Some men want to pass through life without making a splash -- without rocking the boat.


Those guys aren't the kind you'll see at the gym.


But for those of you who have missions in life, who have goals they are trying to achieve, power is a tool. Social connections, confidence, and the extra social edge afforded by looking good, are all tools made available to those who aren't lazy, and put a little effort into their appearance.


Why not dress for victory?




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